31 Must-Join eCommerce Facebook Groups

Make it your eCommerce New Year’s resolution to connect. Joining eCommerce Facebook groups with other entrepreneurs, business owners and eCommerce veterans can go a long way in helping to motivate you, guide you and give you ideas.

There are thousands of entrepreneurs who took the plunge before you, as well as many on the same journey as you, and joining groups is a great way to get in touch. Groups provide a platform where you can learn from others – anything from blog writing tips to online marketing – while you grow your professional network.

Here is a list of the top Facebook groups that every budding (or seasoned) eCommerce entrepreneur should join.

1. King Pinning 

King Pinning is a closed group of over 31k members. The group was created to bring like-minded entrepreneurs together, who want to expand and grow their businesses. What makes this group great is that they are pretty selective with their members, meaning it is totally free from spam while providing a platform for you to engage with other entrepreneurs.  

2. A Better Lemonade Stand 

From SEO to CRM, A Better Lemonade Stand is an eCommerce Facebook group aimed at bringing passionate eCommerce business owners and industry leaders together. Discussions include a host of topics that include CRM, content, analytics, AdWords, SEO, SEM digital marketing, suppliers, product sourcing and Shopify platform tips.

3. My Silent Team

With over 39k members, My Silent Team is a great group where you can sign up for courses and learn from other creative and successful business owners. Created by author and successful podcaster Jim Cockrum, who wanted to connect entrepreneurs across the world with others in their areas.

4. Digital Marketing Questions 

This niche Facebook group is ideal for those eCommerce owners who have mastered digital marketing or are looking for tips to help with best practices. From SEO and social media to PPC and analytics, this is a great group to ask questions, network and follow relevant industry content.

5. Ultimate Blog Challenge

I am a strong believer in creating a blog around your store niche to increase traffic through SEO and content marketing. This group is specifically aimed at people wishing to grow their store blogs for that reason. It was created as a platform for you to be able to ask blog-related questions and share your content.

6. Screw the Nine to Five Community

One of my favorite Facebook groups, Screw the Nine to Five, is perfect for all budding entrepreneurs who want to be surrounded by people who “get” you. An amazing community that helps with feedback, support and information on a wide variety of topics from marketing to getting out of the 9-5 life.

7. Shopify eCommerce Group

Specifically for those eCommerce online store owners running their eCommerce business on Shopify, this group is a great place to network, get eCommerce tips and all-round motivation. A great community resource for solving all your eCommerce hiccups and getting real feedback from others like you.

8. Shopify Strategy 

Another great group for Shopify store owners is Shopify Strategy. This is more of a niche group that focuses on sales strategies and Facebook selling. With over 38k members, all sharing and giving feedback, this group is an invaluable community for Shopify users.

9. Selling on Shopify 

Selling on Shopify is a public group for all things Shopify where its 36k group members can share case studies, success stories, their store progress, and also engage the group by asking questions, giving advice, seeking advice, liking and commenting.

10. Copy Monk

If you’re looking for copy inspiration for AdWords campaigns, your blog or social ads, then Copy Monk is the group for you. This Facebook group includes eCommerce veterans whose tips help increase conversions by providing compelling content, offering tips, tricks and ideas to get your ad copy performing quickly and effectively.

11. The eCommerce Group

The eCommerce Group is a private group made up of over 6k vendors, merchants and eCommerce experts. The group was founded by John Lawson, CEO of ColderICE Media, as a forum for members to discuss SEO, social strategy, FBA (Fulfillment By Amazon), Amazon, Ebay and eCommerce best practices.

12. Advanced WooCommerce

For the more experienced WP online store owners, Advanced WooCommerce is a place where store owners, WooCommerce enthusiasts and WP developers can share knowledge and ideas. It was created to help support those store owners looking for help on features and functionality to improve their WooCommerce stores.

13. Video Marketing Group

The Video Marketing Group tackles just that: video marketing. From marketing, ranking and production, to the best video marketing and marketing tools, this group is a great resource for eCommerce store owners looking to improve traffic through video marketing.

14. The Facebook Ads Group 

The Facebook Ads Group, currently with over 38k members, was created for online store owners who would like to master the art of Facebook advertising together. So if you have a business, or you are just starting out, come join the fun and learn how to utilize the top advertising platform of the century.

15. Shopify Entrepreneurs 

With over 53k members, this group was created for Shopify store owners, store managers and expert service providers that include developers, designers and marketers. The group diversity makes the Shopify Entrepreneurs Facebook group an invaluable eCommerce forum for tips, advice and motivation. Plus, as a group member, you have access to an exclusive Shopify offer: win-win!

16. The Unofficial Shopify Podcast Insiders

The Unofficial Shopify Podcast Insiders Facebook group is a relatively new group made up of savvy, opportunity-seizing entrepreneurs. The only requirement to join this forum is that you have to have a Shopify store. It being a niche group makes it a great way to get one-on-one feedback from other eCommerce entrepreneurs.

17. The Amazing Seller 

If you are familiar with The Amazing Seller Podcast, then you will love this Facebook group. The Amazing Seller discussion group was set up to discuss previous podcasts, picking up the conversation and taking it further, as well as providing a forum where you can help select future shows. Started by Scott, the aim of the podcasts and the group is to learn how to make good money using FBA and private labeling to sell physical products.

18. Grow and Sell 

Grow & Sell is a Facebook group where you can discuss eCommerce ideas and best practices with other forum participants. With over 14k members and growing, this group is the perfect platform to share success stories, get help and/or offer assistance. Although it is powered by Shopify staff and merchants, every store owner or prospective entrepreneur is welcome.

19. Ecom Insiders 

Ecom Insiders is a great Facebook group with more than 7k energetic online sellers, with 26k members in total, who are happy to contribute from their experience and share insights and tips.

20. Niche Site Project 3.0 

Niche Site Project 3.0 was set up by Spenser, the creator of Niche Pursuits. Niche Pursuits is a learning program for budding entrepreneurs where he shares what he is learning along the way in regards to SEO, creating valuable businesses online, and of course the tips and tricks he discovers for business in general. He created the group as a platform for students to interact with coaches, get exclusive updates, ask questions and swap strategies.

21. Ecom Empires 

With a mission to help eCommercers succeed, Ecom Empires is a place for everything to do with eCommerce, building an online business and helping new entrepreneurs fulfill their dreams. Additionally, the 23k members have free access to Ecom Empires membership training, making it an invaluable forum for up-and-comers.

22. Shopify Mastery – 6 Figure Shopify Group 

Shopify Mastery is a group designed for eCommerce entrepreneurs with the purpose of helping each other reach their businesses’ full potential. Currently this group has 29k members and covers all eCommerce topics from Google Shopping ads to scaling a business.

23. Online Samurais

If you are looking for juicy eCommerce marketing tips, then Online Samurais is the group for you. This group currently has 31k members and covers all types of digital marketing.

24. Facebook Ads Rockstars 

Facebook Ad Rockstars is a group created and managed by Alex Fedotoff, who has managed a variety of Facebook ad agencies and consultancies. His group is for those online store owners looking to discover and collaborate on advanced FB marketing, training, strategy and tactics that generate 1,000%+ ROIs and ultimately offering a forum to help you take your Facebook advertising to the next level.

25. Shopify Brand Academy 

This is a great group created by people who have been through the process of going from zero to a winning eCommerce brand, offering all the insights into what it takes to build a winning brand on Shopify. Managed by Weesqueak owner Susan and social media and email marketing expert Meghan, the group is designed to help you fast-track the Shopify learning curve by getting an exclusive, behind-the-scenes look at their authentic brand.

26. Shopify Masters 

This group covers everything you need when building a successful, physical product eCommerce business. Founded by marketer Stephanie Henry and performance coach Keith Dougherty, it gives you instant access to a team of helpful, knowledgeable Shopifys.

27. eCommerce Elites Mastermind 

eCommerce Elites Mastermind is a group with just over 18k members. A great place to learn and network with like-minded entrepreneurs, in this eCommerce Facebook group you will see shared content on an array of topics including Shopify/Magento, Facebook ads, digital and social marketing, sourcing products, fulfillment processes, traffic strategies and more!

28. Shopify Newbies 

If you are just getting started with your Shopify store or thinking of taking the eCommerce plunge, then this group is a great resource. This is a group where newbies are welcome to ask any questions.

29. My Shopify and Ecom Empire 

Despite its name, My Shopify and Ecom Empire is a group for all online business owners wanting to build their own Ecom empire. Run by Tobias Berlin (who manages Mobile Profit Mastery, The Healthy Entrepreneur and The Future of Mobile Business pages) and internet marketing expert Al Friedl, there is lots of helpful, valuable information in this forum.

30. Shopify 7 Figure Group 

Another successful 33k-member mastermind group is Murray Edwards’ Shopify 7 Figure Group. This group promises actionable advice that its members can instantly implement for great results. If you are looking for good insights into creating an awesome Shopify brand and building your eCommerce business, then this is the group for you.

31. Shopify eCommerce Manufacturing and Sourcing 

If you are sourcing or making your own products, then this group is a gold mine of information. Hosted by Sourcify, an all-in-one platform to streamline client-manufacturer relationships, this up-and-coming group offers support to small or large eCommerce store owners.

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Have a favorite group or run a group of your own? Share them in the comments below!

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Ultimate Guide to Improving Facebook Ad Performance

If you want to improve the performance of your Facebook ads, you’ve come to the right place!

Improving your Facebook ad performance means higher CTRs, conversions and reach for your buck, keeping your ROIs on point.

So where is the best place to start?

This week we will give you our top tips for improving the performance of your Facebook campaigns. We’ve divided them into newbie tips and advanced hacks to ensure we can help you boost your Facebook results, no matter how experienced you are.

If you want to jump ahead to Facebook performance tips for more advanced marketers, click here.

Otherwise, sit back, grab that coffee and get ready for the ultimate guide to Facebook ad performance.

6 Steps to Better Facebook Performance for Newbies

Step 1: Make Sure You’re Using the Right Facebook Ads for eCommerce

Are you using the right Facebook ads? One of the most significant performance problems newbie eCommerce Facebook marketers face can be attributed to spending money on the wrong kinds of ads. When it comes to eCommerce, there are 9 types of Facebook ads you should be experimenting with. These are:

• Facebook Dynamic Ads
• Carousel Ads
• Facebook Collection Ads
• Video Ads
• Offer Ads
• Domain Ads
• Messenger Ads
• Instant Experience Ads
• Lead Ads

To read more about why these Facebook ads can bring in big eCommerce sales, head over to our Guide to eCommerce Facebook Ads.

Step 2: Make Sure You’re Targeting the Right Audience Demographics

Once you are testing the right ads, it’s time to check your targeting. Facebook audience demographics can play a big role in improving Facebook ad performance. If you’re targeting women’s yoga pants to men, your CTRs will clearly be abysmal.

The idea here would be to target smaller segments to ensure your ads are highly targeted and thus enjoying better ad performance. This includes targeting based on demographics such as specific locations, ages, genders, behaviors and placement.

Step 3: Improve CTRs with Exclusions

Another key, but often overlooked, targeting component to improve Facebook performance is audience exclusions. These allow you to set parameters of audiences you don’t want to reach with your campaigns.

For example, you can improve CTRs of your awareness campaigns by setting a rule to exclude people who have already been in contact with your brand.

Pro Tip: Have you excluded previous converters? Improve performance by ensuring you aren’t targeting previous shoppers, which can tank your CTRs. Instead, move them up the funnel to your remarketing campaigns targeting previous shoppers that also then exclude those who converted from the ad.

Step 4: Look for Ways to Incorporate Video Ads into Campaigns

If you’re not investing in video content for Facebook campaigns, then yes – you’re missing out. Integrating video into your Facebook marketing can have dramatic effects on your performance. In a Hubspot case study, they proved that video generated 20% more clicks than the image used for the same ad and targeting. In another study, our merchant was able to reach 13 million Facebook views with a simple smartphone video.

Due to a lot of misconceptions about expense and ROIs, video content is often the last ad type that newbie eCommerce marketers use. But if you want to turn your Facebook marketing up a notch, it’s time to take the leap. Here are some guides to get you started:

• How to Create the Perfect Facebook Video Ad
• Global List of Video Production Services, Marketplaces and Platforms for eCommerce
• 7 Small Businesses Killing It with Video Content
• 14 Places to Find Royalty-Free Background Music for Marketing Videos

Step 5: Are Your CTAs and Offers Enticing?

Does your CTA or offer appeal to the audience segment you’re targeting and does it match your ad objective? Every ad needs a solid objective, a CTA and awesome copy to back it up. Let’s say your ad objective is sales, but your ad is designed (imagery and CTAs) for brand awareness; your ROIs are going to suffer. Here are some CTA tips to get you started:

• Highlight the benefits, not just the product
• Keep to the point
• Include an action word
• Use negative words

This is something that some of our top 7- and 8-figure merchants know how to do. GearBunch, an online legging store that does over $5 million in revenue a year, gets 80% of their new customers from Facebook ads. Sure, targeting plays a huge role, but so does your copy.

Step 6: Do an Ad Element Audit

It’s not just your objectives and CTAs you want to test! To increase Facebook performance, you want to test each element of an ad to find your converting superstar. This includes variations on body text, images/video, headlines, link text, buttons, targeting, CTAs and more.

Here is an audit checklist that includes all our newbie tips mentioned in this post, to get you started on creating better-performing ads:  

• Audit and fine-tune your targeting
• Test various videos and images
• Try ad copy and CTA variations

Once you’ve done this, you are ready for more expert Facebook performance tips, hacks and strategies. Let’s jump in!

Facebook Performance Tips for Advanced Marketers

1. Test the “Snap, Benefit, Action” Copy Strategy

Before we get into the technical side, let’s look at your copy. Why? Because it’s the first step to pro Facebook performance to upgrade your ad copy to expert level. The “snap, benefit, action” copy strategy, or SBA for short, is a three-stage copy strategy to help you improve CTRs and drive more targeted traffic to your store. I first heard the term from Facebook influencer Charlie Lawrance, and it’s a great way to remember this tried-and-tested winning ad copy structure for colder, newer audiences. Let’s break it down.

Snap: This refers to the first line of copy in your ad, that’s aim is to grab attention quickly. An example of “snap” copy on a new shopper promotional ad could be: “Get 10% off your first [product] purchase when using NEW10 promo code.”

Benefit: This refers to the next line of copy, where, you guessed it, you highlight what the potential shopper – who you are specifically targeting with that ad – will gain from clicking your ad or buying your product. Benefit text may go a little something like this: “Our yoga leggings are 100% organic cotton and come in custom designs to suit any taste.”

Action: Lastly, “action” is your CTA. What should the person seeing your ad do and why should they do it? “Click ‘Shop Now’ for more savings!”

Here are some examples of SBA in action in various eCommerce Facebook ad types.

Of course, there are always exceptions to the rule; the trick is to find approaches that work for your specific brand and audience.

2. Use Testimonial and Reminder Copy to Boost Urgency and Trust

Another way to boost the overall performance of your Facebook campaign copy is to take the power of Facebook remarketing and word-of-mouth marketing for awesome results. There are two very effective ways to do this:  

Word-of-Mouth Ad Copy: Taking testimonials from satisfied shoppers and incorporating comments into your ad copy can have great results when you target people already in the second stage of the buying process – they know your store and products and have visited your store. This is effective as it gives extra confidence and trust to your brand, which we all know is key to getting new shoppers to convert. You can read more about how to use word-of-mouth marketing to boost eCommerce sales here.

Urgency Reminder Copy: A simple way to create urgency when remarketing traffic that hasn’t bought yet is with reminder ads. This can be in the form of a deal or promotion they already know about that is expiring, or a product they showed interest in (cart abandonment) that there is only x amount of left.

Additionally, incorporating these types of remarketing strategies into your Facebook Messenger campaigns lets you engage directly with these warmer audiences. New to Facebook Messenger ads? Then head over to our Essential Basics to Selling with Facebook Messenger guide.

3. Take Remarketing to a Whole New Level with a 3-Stage Strategy

Are you segmenting down your remarketing campaigns into buying intent? You should! Why? Because splitting your Facebook remarketing campaigns into three stages can be very effective. It’s not just your awareness and new shopper campaigns that should be divided into cold, warm and hot.

If you want to be effective and push remarketing conversions, then dividing your remarketing audiences into stages is key. I am not talking here about segmentation based on traffic behavior, although that is super important. I am talking about further segmentation that can help you zero in on that previous traffic and turn it into sales.

The idea here is to push traffic down the remarketing funnel, as you would with other strategies. Here’s a breakdown of three levels you could be breaking down your campaigns into.  

Stage 1: Awareness Remarketing Campaigns

These are campaigns that you set up to target that traffic that has visited your store only once or twice and still needs engaging, non-hard sell elements to further get to know your brandand build trust. Or it can be remarketing store visitors from an extended period of time ago that are now ‘cold.’

Stage 2: Warm Remarketing Campaigns

The next level is warm remarketing campaigns. Campaigns that are targeting repeat traffic that has clicked through to your site from the previous stage of the campaign. Here you could use promotions (product-specific), dynamic product ads or testimonials to keep their interest.

Stage 3: Hot Remarketing Campaigns

Hot remarketing campaigns will target those potential shoppers who have recently visited your store multiple times and were engaged with the first two stages. From urgency campaigns to cart abandonment remarketing dynamic product ads, the possibilities for making hot traffic convert is high.

And remember, Facebook remarketing plays a huge role in a successful cross-channel PPC strategy. You can learn more about how to integrate Facebook and Google like a pro from this handy guide.

4. Take Advantage of Placement Asset Customization Tool to Stay Relevant

If you want to tweak ad creatives within your campaign to improve CTRs and sales opportunities depending on the channel, then Facebook’s Placement Asset tool is super helpful. Be aware that this tool isn’t available in every country yet, but it’s worth looking out for even if it isn’t.

This tool allows you to use different assets such as video or image for the same ad, depending on the placement of the ad. Let’s say you want to run an ad – for a specific promotion – that is placed on Instagram and Facebook. You could use different visuals for each placement platform for the same ad. 

By being able to alter or edit cropping, aspect ratio, video length and headline or text length, you can ensure that your ads are therefore optimized for each placement (which is likely to result in a higher chance of engagement) without needing to create a whole new ad for each.

Currently, you can use this feature for Facebook and Instagram feeds, Instagram Stories and Audience Network native and/or video placement.

5. Use Lifetime Value Lookalikes to Reach Highly Targeted Potential Shoppers

Lifetime Value Lookalikes are a must-use strategy for eCommerce entrepreneurs looking to become Facebook marketing pros. These allow you to create a custom audience of new potential shoppers based on the characteristics, interests and demographics of your store’s current big or frequent spenders. In short, it allows you to find more potential shoppers who match audiences with a good lifetime value.

You can find a step-by-step guide to setting up this kind of performance-driven custom audience here.

Pro Tip: Looking for more Lookalike Audiences to improve Facebook campaign performance? Why not try event-based Lookalikes or Facebook Value Optimization.

6. Switch to Lowest-Cost Cap Bidding to Peak Performance

Facebook ad sets are set by default at the lowest cost, ensuring Facebook knows you want to get the lowest cost possible per result. However, if you change this default to lowest-cost bidding, you are able to ensure your maximum budget isn’t exceeded and your profits aren’t compromised while increasing ad distribution. The key to using this hack successfully, though, is knowing your target cost per optimization.

For example:

Let’s say you are running a Facebook remarketing campaign for a t-shirt (that costs $20) from your online clothing store. Additionally, you are using a conversion objective and have a target cost per conversion of $2. You would then set a bid cap of $10 – four times the value of your target acquisition cost, and a daily budget five times that of your bid cap – $50 per day with the aim to get 50 conversions in a week.  

7. Recycle Your Best Performers

If you have campaigns that you retired or abandoned in the past, it may be time for them to make a comeback. If at one stage they were winners, that is. Perhaps you have a promotion ad that worked fantastically; you could rerun the promotion or edit it slightly to match a new sale you’re running and unpause the campaign.

Pro Tip: Want to know how to scale a well-performing Facebook ad the right way? This video from Ben Malol takes you through his expert strategy. 

8. Using Facebook’s Split Testing Tool to Find Unicorn Campaigns

We know that the key to successful PPC campaigns lies in testing and optimizing. With the help of Facebook’s split testing tool, you can automatically split test every new campaign to ensure your audience targeting, placement, delivery and creatives are optimized to their full potential. This is super handy as it will ensure that you’re getting the best ROIs possible.

The split testing tool is available for traffic, lead generation, conversion, video views, catalog sales, reach, engagements, messages and brand awareness campaign objectives. With this tool, you are able to create multiple ad sets that you can test against each other to find the top performer.

How does Facebook’s split testing feature work?

It divides your audience into random groups with equal auction opportunities and tests different ads with one variable changed at a time. The ad set with the best cost per result wins. After which you will get a notification with the data, which you can then use to help formulate Facebook ad strategies moving forward.

9. Take Advantage of Facebook’s Test and Learn Tool

Another super handy tool for easily ensuring peak Facebook performance is their Test and Learn tool. Unlike the split testing tool, which enables you to split test variables when creating a campaign, the Test and Learn tool will help you evaluate which of your campaigns are bringing you the most sales for your budget.

Measuring brand and conversion lifts, Facebook’s Test and Learn tool will help you determine which campaigns have the lowest cost conversion, the impact of all your Facebook ads, the impact of each campaign on your store brand, and campaign budget evaluation – showing you opportunities to improve budgeting to improve performance.

Conclusion

There you have it, hacks and tips to help you with improving Facebook ad performance and building a solid eCommerce Facebook marketing strategy. To help sum up everything we have covered in this guide, here is a checklist of things to help you improve Facebook ad campaign performance:

• Ensure you’re using the right ad types for eCommerce
• Check that you have set the right objective
• Ask yourself whether you’re targeting the right audience
• Are your budget parameters serving you?
• Review your placements and remove those bringing down your result averages
• How relevant is your ad creative and text to your objective and audience?
• Do you have a snap, benefit and CTA?

And finally, it is worth mentioning that if you’re getting the reach and clicks but not the conversions, there is a big chance the landing page you are sending them to either isn’t optimized or displays messaging irrelevant to the ad. If you want to check (for free) how well your store is doing on this front in relation to 7- and 8-figure stores in your niche, click here.

For more expert tips, head over to our 9 Must-Use Expert Facebook Strategies post and if you have any campaign questions, feel free to post them in the comments below. Our Facebook gurus are standing by!

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